The creative industries could be accused of not paying much (enough?) attention to the broader trends that inspire and motivate big business. That said, those of you who attended the Skillset supported Marketing Seminar – and likely most of you that didn’t – will understand the importance of knowing how consumers are behaving.
Trendwatching is an amazing resource for tapping into the ongoing research being done in this area. Though much of their content is premium and costs the big £££, they’ve just announced their annual prediction of top consumer trends for next year.
They include: 1) Nichetributes 2) Luxyoury 3) Feedback 3.0 4) ECOngierge 5) Mapmania AND 6) Happy Ending
Relevant food for thought for thouse of you launching new creative projects, products or businesses next year.
For full information see: trendwatching.com
