Cross Media projects and the growth of digital technology within theatre is sparking strong debate across rehearsal rooms and blog posts alike.
Theatre purists want to remain steadfast to the traditional roots of theatre, shunning digital intrusion in favour of the honest actor/audience interaction that gives theatre its unique presence. Others such as Forkbeard Fantasy, Coney and Unlimited are embracing the seemingly limitless possibilities afforded by digital media.
Increasingly theatres (whether through actual desire or financial requirement) are devising new ways of attracting a more modern, tech savvy audience. Most now use social media for marketing, with blogs on Twitter, groups on Facebook or film style trailers on You Tube. Some such as the National Theatre or Royal Opera House are turning to screening live performances to outside audiences who are perhaps fearful of the risks live theatre involves and more comfortable with this slightly more removed filmic format (its easier to walk out if you don’t like it!).
And a growing few are taking to exploring how technology can enhance the theatrical experience, often communicating with us through digital mediums, interactive websites where we meet the characters and world they inhabit before even reaching the theatre. And sometimes, we don’t even reach a theatre…well not the type with a stage and proscenium arch many traditionalists would think of.
This week, with the help of the inspired creatives at Idea Generation, the Royal Shakespeare Company launched their own modern retelling of Romeo and Juliet on Twitter, with each character relating their part of the story over five weeks. Along the way, they’re posting soundbites and videos on YouTube, bringing Shakespeare’s teen romance to twenty-first century teenagers without asking them to set foot in an auditorium.
On April 26th, Stellar Network is hosting a panel event at The Young Vic Theatre to debate these and other pressing issues surrounding digital media in both theatre and film. Among the six-strong panel is David Varela, a writer/producer who has worked across all four media of theatre, TV, film and online storytelling. His talents and experience are vast, acting as apprentice to Richard Attenborough while still at university, winning numerous awards for his short films and screenplays, writing for both radio and television (including a great many projects for the BBC and Channel 4), The Hampstead Theatre, ICA and The Royal Court, producing a global adventure for Sony on the PlayStation 3, and now leading a team at nDreams in developing and running an Alternate Reality Game starring Lewis Hamilton.
David works on large cross-media projects that combine all manner of online and live media to tell stories and entertain and usually have some form of interactive element. He draws influence from many sources, ranging from Charlie Kaufman to 42 Entertainment, Philip Pullman, Raymond Chandler, Kneehigh Theatre and 1980’s text adventures. But his interest in working cross-media in fact started out as a result of reading the Guardian.
“I studied English at university, made shorts and wrote poetry. Then I came to London and wrote light entertainment (anything from magic shows to musicals) for a holiday entertainment company. I worked as a copywriter, writing in many different voices for many different companies. I wrote plays. I wrote screenplays. I wrote radio plays.
Then I saw an ad in the Guardian written entirely in code. Unscrambled, it was an open call to writers, designers and creative types to work on an international murder mystery treasure hunt. It was called Perplex City. I started as an in-house writer and took on more and more production duties. For nearly two years, I worked on this huge cross-media game creating a fictional world using audio drama and live events, fictional websites, videos, puzzles, songs, maps, text messages, board games, and just about every medium you can think of. My diverse career finally came together. It felt like I’d unwittingly trained myself for this new, peculiar job.”
As a writer/producer, David clearly loves his work and is evidently doing well. Pointing out that he does not have to work across different media for every project (he recently wrote a ‘conventional’ play for Radio 4) his ability to work amongst many media is clearly keeping him in continuous paid work, a situation few writers can lay claim to.
Unquestionably there are some very exciting ventures and possibilities to be explored here and rewards to be reaped. Our imaginations can be stretched in ways that a bare stage or basic set can only at times achieve. Artists can communicate with us in many more unique ways and a new audience can be reached who may never have embraced traditional theatre. But as these barriers are worn down and audiences old and new begin to embrace this shift in culture, questions and concerns about what this means for the future of theatre grow. Will audiences no longer have to suspend their disbelief? Will actors feel more like they’re on a film set than a stage? Will conventional plays lose out to those that are more de rigueur? Will theatre companies who cannot afford these new technologies fall behind those with big budgets and friends in the right (cyber) places?
Whatever the answer, one thing is for sure; as stealthily as it did within our homes and workplace, technology and digital media is becoming an increasingly important part of theatre and its future. We have little choice but to embrace it. But in the same way technophobes and traditionalists must open themselves up to these new possibilities, so too must the digital theatre entrepreneurs be mindful of the conventions and devices which make theatre the great unique art form it is. And for those who fall somewhere in the middle, approach it all with caution…. sometimes computer says no….
Leanne Davis, Actress & Stellar Network PR & Marketing Manager
………………………………….
Stellar Network will be holding our Future Proof event at The Young Vic this Monday 26th April.
This blog post covers the kind of topics we imagine the theatre professionals at this event will be talking about. There will also be very informed discussion on digital influence in the film industry: content and distribution, from 3D to digital workflows to new business models.
For more information about the panel, the format of the evening and to book tickets visit www.stellarnetwork.com/events
