This month we speak with David Varela, a Writer/Producer at nDreams – a company that makes unusual games. David works on large cross-media projects that combine all sorts of online and live media to tell stories and entertain. They usually have some form of interactive element.
What are your influences?
Because I work in so many different media, I draw influences from all over the place. Charlie Kaufman, Powell & Pressburger, 42 Entertainment (and all who sailed in her), Artichoke, Naomi Alderman, Six to Start, Graham Greene, Philip Pullman, Joss Whedon, Raymond Chandler, Pixar, Simon Stevens, Lee Hall, 1980’s text adventures, Punchdrunk and Kneehigh Theatre, Martin Elricsson…. If any of these names are unfamiliar, look them up. They’re all great.
What was your journey to working cross-media?
I studied English at university, made shorts and wrote poetry. Then I came to London and wrote light entertainment (anything from magic shows to musicals) for a holiday entertainment company. I worked as a copywriter, writing in many different voices for many different companies. I wrote plays. I wrote screenplays. I wrote radio plays.
And then I saw an ad in the Guardian written entirely in code. Unscrambled, it was an open call to writers, designers and creative types to work on an international murder mystery treasure hunt. It was called Perplex City. I started as an in-house writer and took on more and more production duties. For nearly two years, I worked on this huge cross-media game creating a fictional world using audio drama and live events, fictional websites, videos, puzzles, songs, maps, text messages, board games, and just about every medium you can think of. My diverse career finally came together. It felt like I’d unwittingly trained myself for this new, peculiar job.
What’s great about diversifying as much as you have?
I’m never going to get bored. Technology is creating new media to tell stories with, but more importantly, there are very few conventions in cross-media storytelling yet – there’s no formula to follow, no reason to do the same thing twice. And though my time is mostly taken up with these cross-media projects, I get to indulge in ‘single-media’ projects too. I’m working on a play for Radio 4 right now.
What’s not great about it?
Cross-media stories have a fairly limited audience at the moment. The technology is still a barrier to a lot of people, so those who play along are mainly the most tech-savvy. As a result, I don’t think the audience is large enough or diverse enough to accommodate a wide range of genres – yet. As the audience grows and matures, we’ll have the chance to tell a bigger range of stories.
Other things that aren’t great: explaining to my mother what I do for a living; struggling to find time to write and not just organize; and dealing with lawyers.
What are your directions for the future; where are you going next?
I’m producing another global game to be launched next year. I think it could get noticed by a more mainstream audience and help make cross-media entertainment truly popular. That’s the aim, anyway. I want everyone to join in.
